During the BoFu stage, content should aid potential buyers in making a decision. They are aware of our product and are actively comparing it with competitors, preparing for a purchase. At this point, our focus shifts to presenting convincing reasons why our offering is the superior choice, simplifying their decision-making process and guiding them towards conversion.

Here are examples of content suitable for the bottom of the funnel:

• Discount Coupons and Codes:
  Incentives such as pop-ups, emails, or text messages featuring reduced prices, enticing immediate purchases at the bottom of the funnel.
• White Papers and Research Reports:
  In-depth content offering industry insights and data, fostering trust and authority
• Product Demos and Customer Request Forms:
  Platforms for prospects to seek assistance and schedule product demos, fostering engagement and conversions.
• Landing Pages with FAQs and Buyer Guides:
  Detailed resources that address final queries and furnish valuable information to drive purchase decisions.