In the ToFu stage, content aims to assist potential customers in identifying a problem and discovering a solution. This initial phase of awareness is our primary focus, as we provide valuable content designed to educate and inform. Through this approach, we establish our brand as a trusted advisor while cultivating their interest.

Examples of content suitable for the top of the conversion funnel:

• Blog Posts:
  These informative articles, meticulously optimised for search engines, draw potential customers in with valuable insights while bolstering our brand’s credibility.
  
  
• Infographics:
  Visual representations that simplify complex information, capturing attention, boosting brand visibility, and fostering awareness.
  
  
• E-books:
  Providing in-depth content filled with valuable insights and solutions, these resources are exchanged for contact details, enabling us to nurture leads effectively.
  
  
• Webinars & Podcasts:
  Engaging audio and video content that showcases our expertise, builds trust, and generates leads.
  
  
• Videos:
  Short yet captivating content that forms an emotional connection, sparking interest, and expanding our brand’s reach