During the MoFu stage, our content aims to assist the customer in considering and comparing different options. At this point, our responsibility is to provide detailed information about our specific product or service, addressing their needs and concerns effectively.

Here are examples of content suitable for the middle of the funnel:

• Segmented Drip Emails:
  Targeted email series delivering valuable content to nurture leads, guiding them towards consideration and evaluation.
• Interactive Content (tools, worksheets, guides):
  Visual presentations showcasing product features and benefits, engaging leads in the evaluation stage and stimulating purchase intent.
• Online Classes:
  Educational sessions providing valuable knowledge and skills, engaging leads in the consideration stage and positioning the brand as an expert resource.